Philosophy
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Digital and graphic design are always being the dialogue between client, designer and audience. We have strong believe that engaging, vital and outstanding conversation will never being ignored. Our approach is tailored to each client and to every project we have undertaken. To achieve this, we adopt the methodology of removing the unnecessary parts, and to enrich the experience by adding in the missing elements. That's how 'Plus' and 'Minus' works.

If you would like to see more projects we did, Please drop us a line, and we'll get back to you as soon as possiple.

Digital Applications
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We've learned that a branded application that provides utility could be the most powerful way of engaging customers. As digital applications become more a part of the fabric of daily life, we are dedicated to finding new ways of leveraging them for our clients—always with the user experience in mind.


Digital Advertising
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Banners and other forms of online advertising are an important means of getting your message out. We're constantly looking for new ways to make interacting with a digital ad worth a consumer's time. We think data is essential to accomplishing this, whether optimizing a campaign long term to make it more relevant to an audience or using adaptive media to change visuals and messaging on the fly.


Website Design
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The sites we design and produce guarantee an uncompromising brand consistency with offline applications. Each is created to deliver impactful and functional experiences where design quality provides market differentiation. We are particularly sensitive to the growing requirement for audience interactivity and participation stimulated by the Web 2.0 world and the proper commercial imperative of databases and their management.


Brand Strategy
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With western education background and the Inheritance of Chinese Culture, We have an rich insight through the fast growing chinese market in an global point of view. We analyses target audience behaviour, articulates vision and defines the positioning required to establish new brands or revitalise existing ones.


Brand Development
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How a brand behaves in the digital space is now as important as identity elements like logos and color palettes were back in the analog era. How does your brand exist as an animation or an interface? How is it expressed as a social network, a tool, or an application? How does it stay consistent across devices and platforms? As the offering that answers these critical questions, Brand Development is central to all our work.


Social
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Digital media moves at a blinding pace. Almost every day new networks, services, and social-media platforms launch. We track trends in technology and consumer behavior to identify opportunities for clients. We place a special focus on social media and digital product innovation, and we're always on the lookout for new ways to connect consumers and brands.